Hey! This is Rathish,

In my 22 years of advertising, I’ve constantly heard “Make the logo bigger”.. In my years of directing, I’ve heard “Make the edit tighter”.. Needless to say, coming from an advertising background makes me more adept as a director because I can see the work from a brand and marketing perspective.

What’s more, having a strong art background gives me an aesthetic sensibility that will make the work stand out. A quick look at my work will reveal that a large portion of it is related to automobiles. And that’s no coincidence, I’m a passionate gear head and that reflects in my work.